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TikTok is introducing a updated setting that allows them to lessen the amount of AI-made content appearing in their streams. This step comes as the platform announced that it currently hosts in excess of 1 billion content made with AI.

Testing and Rollout

The update is undergoing trials over the following weeks before a global release. This advancement comes amid a increase in AI content, driven by new video-generation tools.

The Broader AI Trend

It has been noted that nearly 10% of the fastest-growing content creators on a popular video site only show clips produced artificially. A significant portion of this material is deemed mass-produced AI material, a label for inferior, mass-produced content that is frequently absurd or bizarre.

“We know from our community that many people like content made with AI tools, including digital art to informative clips, and we intend to offer the community the ability to see more or less of that, based on their own choices,” stated a spokesperson.

AI on the Platform

The platform announced that there are currently over a billion videos on its service identified as made with AI. Collectively, more than 100 mn media items are added to the app each day, making clips made by AI a relatively small percentage of its total content library.

User Control Features

Members will be capable of limit or boost the volume of AI-generated videos they watch by accessing the content preference feature in the app and selecting “AI-generated content”. Additional categories that can already be controlled under the filter include politics, style, cosmetics, and choreography.

Content Labeling and Policies

Its guidelines require users to tag convincing artificially created content, and it forbids malicious deepfakes of celebrities or critical incidents. Any believable artificial content that is not labeled can be deleted under its terms of service.

Furthermore, the platform will from now on apply an AI-generated watermark to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for recognizing AI-generated material. This step is aimed to deter users from attempting to circumvent the tagging system.

AI Literacy Programs

The platform is also launching a two million dollar educational fund for experts and organizations to develop learning resources about responsible artificial intelligence. This project will support charitable organizations dedicated to teaching programming and robotics.

Content Safety Approach

The video-sharing app has defended its content review process, following debate over plans to lay off numerous review team members in the UK. The company is set to reduce a significant number of roles in its user protection division in its British office, with labor groups and digital protection specialists raising concerns that humans are being replaced by AI moderation.

A company official stated that staff-based oversight would remain essential, but automated tools can shield workers by removing the most graphic content prior to it gets reviewed by humans. The company announced a 76% decrease in disturbing and violent content handled by content reviewers over the last 12 months due to reliance on its AI tools.

It is vital to balance humans and technology to ensure user safety,” she said. “We’ll have people as part of that process, but we further consider it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is the area in which a significant AI assistance is really helping us work at speed.”